Monday's Marketing Tip

Focus The Topic

The more specific you can make your blog posts the better. You might think that writing on a broad topic can help gain even more visitors, but that's not always the case. You want to be getting qualified traffic, so by addressing their specific problems you're creating better content. If you focus on a specific topic, chances are you'll have even more ideas for future blog posts. 

• Write about what your audience needs to know
  This is what you need to figure out. At first, I wrote about my company and what we could do for the visitor. But this is not the right approach.  Write to educate your visitors about your products, and not the ones you sell but about the type of product in general. People are looking for information. Create content they are looking for. Content that addresses their problems. The more informative your blogs, the more visitors you will get.
  
• Approach topics from different angles
  You might feel like you are writing the same things over and over again. And you might be! I know that I am. But if you are rephrasing and using different examples, that’s okay.  The only time this may be of concern is if you have a large following reading your blog every day. They won’t want to read the same type of content over and over. But if you have a large following, you mostly will be writing more timely type content.
  
  Since I don’t have a large audience that reads my blog on a daily or weekly basis, I continuously blog about the same topic. Most likely your blog is out there to capture the visitors who searched a keyword that you wrote about. So don’t worry about being repetitive. 

Blogging can feel scary when you think of everything that is involved. By remembering why you need to blog and then breaking it down into small steps and practicing, it can be less intimidating and you can be successful.

Are you an inbound team of one? How do you find time to do inbound marketing? Share your approach and questions in the comments section below.